A business is a repeatable process. Sustainable results answer to laws, patterns, and sequences.
A business is a repeatable process of Value Creation – creating something of value.
A business is a repeatable process of Marketing – creating something of value that people want or need.
A business is a repeatable process of Sales – creating something of value that people want or need at a price they are willing to pay.
A business is a repeatable process of Service Delivery – creating something of value that people want or need at a price they are willing to pay, delivered in a way that satisfies their wants/needs.
A business is a repeatable process of Making Profit – creating something of value that people want or need at a price they are willing to pay, delivered in a way that satisfies their wants/needs, and should bring enough money to continue the business.
Taken from the Young Founders’ Masterclass 2.0 Philosophy of Business by Gerald I. Egeonu.